BEYOND THE USUAL

Absolutely. Every batch of Velluto gelato is made exclusively with natural ingredients — no artificial colors, flavors, or preservatives, ever. We source Sicilian pistachios, Madagascan vanilla pods, Belgian Callebaut chocolate, and seasonal fruits directly from trusted growers. What goes into our gelato is exactly what you'd find in a fine kitchen, simply taken further.

Gelato and ice cream are fundamentally different experiences. Our gelato contains significantly less air and less fat than conventional ice cream, resulting in a denser, silkier texture and a far more intense flavor in every spoonful. We also use the 72-hour slow-chill method perfected by the Martini family in Florence in 1958 — a process that preserves the full depth and aroma of every natural ingredient. One taste and you'll understand the difference immediately.

Velluto currently has two Manhattan locations. Our flagship boutique is on W 44th Street, just steps from Times Square — the spot that started it all in 2019. Our second location is on Fifth Avenue, open seven days a week. Full addresses, hours, and directions are on our Contact page.

Yes. Alongside our classic gelato range we offer a rotating selection of dairy-free and vegan sorbetti made with the same commitment to natural ingredients. Full allergen information — including nuts, dairy, gluten, and eggs — is clearly displayed in-store and available on request. Our team is always happy to guide you toward the right choice for your needs.

We do. From intimate dinner parties to corporate gatherings, Velluto offers curated gelato experiences for private occasions across Manhattan. Our team works with you to select flavors, presentation formats, and quantities tailored to your event. Reach out through our Contact page and we'll take care of everything else.